Canopy Falls was a semester-long branding project focused on a family-oriented, rainforest-inspired waterpark that blends education with entertainment to create an engaging experience for all ages.
Skills utilized
brand design
Throughout the process, I developed a wide range of brand assets including logos, patterns, merchandise, and vehicle designs to build a cohesive identity.
page layout
In the final stage, I brought all project materials together into a cohesive book layout for print. I focused on creating a clear flow between pages, keeping the design consistent, and making sure everything came together in the end.
user development
Built a target audience by looking at their interests, needs, and preferences, then used those insights to help guide the overall design and messaging.